The Mobile Retail Summit kicks off with a presentation from Matthew Hopkinson, business development director at the Local Data Company, who will offer delegates a hard-hitting view of how things are on the High Street right now, and why they cannot afford to ignore the mobile channel.
After Matthew’s presentation, the Agenda breaks down into four sections. The first session, On Device, looks at how retailers are using mobile devices, including smartphones and tablets, to engage with customers and generate sales around the clock, wherever the customer may be.
Session two, Driving Footfall, looks at how retailers are using mobile to entice people off the streets and into their stores, using tools such as mobile advertising, location-based services, Augmented Reality and mobile couponing.
In the afternoon, the third session, In-store, looks at what retailers are doing to harness the power of mobile in store, from iPod Touch-based queue-busting solutions and iPad kiosks to in-store wi-fi, on-shelf QR codes and mobile payment offerings.
The final session, The Future, looks at where all this might lead, and how retailers can successfully embrace mobile and other digital technologies, and incorporate them within a true omni-channel offering.
Our speakers will comprise a mixture of client-side senior marketing executives, and mobile experts who are helping retailers to turn their mobile marketing ideas into reality. Confirmed speakers from the retail community include Sienne Veit, Head of Mobile at Morrisons; Shivani Tejuja, eCommerce & Multichannel Director at New Look; and Sean McKee, Head of eCommerce and Customer Services at Schuh. Mobile marketing experts who will be speaking at the event include Brainstorm, Isobar Mobile and Clash Group.
08:30 – 09:00 Registration
SETTING THE SCENE
09:00 – 09:10 Chairman’s Introduction
09:10 – 09:30 Matthew Hopkinson, Local Data Company
The current state of the British High Street
On Device Session
09:30 – 09:50 Kamran Saeed, Brainstorm
Putting the consumer at the centre of your brands' mobile experience
09:50 – 10:10 Retail Insight - Sean McKee, Schuh
Tapping into the Revolution: The Schuh Mobile Journey
10:10 – 10:25 Christian Howe, Urban Airship
Retail Marketing's Seismic Shift from Interruption to Invitation
10:25 – 10:35 Michael Gregory, comScore
Understanding the Role and Contribution of Mobile in Retail Today
10:35 – 10:50 Lindsay Wiles, The Weather Channel
Using weather conditions to drive engagement and purchase through mobile.
11:00 – 10:03 Ed Lea, Paddle mPitch Presentation
11:05 – 11:35 Coffee/Networking Break
DRIVING FOOTFALL SESSION
11:45 - 12.00 Stephen Jenkins, Millennial Media
How to use location-aware mobile advertising to drive retail footfall
12:00 – 12:15 Benny Arbel, My Things
Beyond the desktop: Next Gen, data-driven mobile display
12.15 - 12.25 Jocelyn Bull, Marketing Director - Somo
Using mobile technology to better engage your customers.
12.25 - 12.35 Jonas Ingelstrom, Silver Sponsor - mBlox
Using smart mobile engagement to drive store traffic.
12:35 – 12:55 Panel Debate:
Push and Pull. What techniques work best in using mobile devices to drive retail traffic?
13:10 – 14:15 Lunch/Networking Break
IN STORE SESSION
14:15 –14:25 Barbara Moretti, Pitney Bowes
Looking beyond the QR code: Rules for success.
14:25 –14:35 Case Study Sponsor Dave Evans, Symphony Teleca
Spark! The key to igniting your retail mobile innovation.
14:35 – 14:55 Retail Insight - Emma Woods, Pizza Express
Using mobile to enhance customer experience.
A customer focused mobile journey from beginning to end
Rethinking stores in the age of mobile
15:25 – 15:45 Panel Debate:
What's a shop for anyway? How do retailers need to rethink their bricks & mortar stores in the face of changing consumer behaviour?
15:45 – 16:15 Coffee/Networking Break
16:15 –16:30 Adrienne Gauldie, Trademob
Current status of tracking and targeting - how to use new technologies to get more user engagement
16:30 – 16:50 Martin Gill, Forrester Research
Making Leaders Successful Everyday
16.50 - 17.05 - Dominic Yacoubian - Clash Group
Thriving in the mobile jungle – it's not what you do, it's the way that you do it
17:05 – 17:25 Panel Debate:
Stop the World... Where is the mCommerce revolution heading, and how can retailers survive it and play an active and successful part in it?
17:25 – 17:30 Chair’s Summary
18:00 – 21:00 Mobile Retail Awards Presentation