The Retail landscape is changing, and the sector is set for even more rapid change over the next three years as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process. The Mobile Retail Summit, now in its third year, offers retailers the opportunity to explore how mobile is impacting the retail landscape, and what their business needs to do stay ahead of the game.
The day is divided into four streams - On Device, Driving Footfall, In-store and The Future. On Device will explore how retailers are generating sales on mobile and tablet devices, through transactional mobile sites and apps.
Driving Footfall will explain how to use mobile advertising, couponing and location-based services to drive customers into physical or digital retail outlets. In-store will examine how mobile can assist the shopping experience in store, through initiatives as diverse as free wi-fi, iPad kiosks, store guide apps and mobile payments.
Finally, The Future looks at the future of retail and the part that mobile and other digital technologies will play in it. Each session will benefit from the input of retailers and mobile marketing experts, who will share their experiences in the mobile channel, and offer an insight into the next big thing in each subject area.
In addition to the conference programme, we are also organising free, no-obligation, 15-minute consultations with a line-up of mobile experts covering everything from Augmented Reality to Mobile Advertising and everything in-between. These meetings give you the chance to get the answers to the questions on your mind, in a private forum.
If you work in retail or with retailers, the Mobile Retail Summit is an event you can’t afford to miss.
- Ted Baker London